Penguin is now part of our core algorithm

Google s algorithms rely on more than 200 unique signals or clues that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first [ ]


Here’s to more HTTPS on the web!

Cross-posted from the Google Security Blog. Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, at Google we’ve worked alongside many others across the online ecosystem to better understand and address these challenges, resulting [ ]

Rich Cards expands to more verticals

At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: Local restaurants and Online courses. Evolution of search results for queries like [best New [ ]

An update on Google’s feature-phone crawling & indexing

Limited mobile devices, feature-phones , require a special form of markup or a transcoder for web content. Most websites don t provide feature-phone-compatible content in WAP/WML any more. Given these developments, we ve made changes in how we crawl feature-phone content (note: these changes don t affect smartphone content): 1. We ve retired the feature-phone Googlebot We won t be using [ ]